Environmental sustainability is a priority for Ninja Tune. Like a lot of people we are worried about the climate and ecological emergency, the impending weather, food, water catastrophes caused by greenhouse gas emissions and other pollution.
It is clear that widespread change must come from our governments, the biggest global corporations and in particular the fossil fuel companies, but we don’t want to sit on our hands and wait for that to happen. We are changing how we operate step by step, and we’d appreciate any feedback about how we can do this better or ideas we’ve missed. The music industry is no different from any other industry in that it is going to have to change a lot over the next decade if we’re going to stick around and help protect the planet for our children and grandchildren. We also recognise that the climate and ecological emergency is already causing death and poverty in parts of the global south and call on governments and corporations to work towards a just transition worldwide.
Here’s a list of some of the things we’re doing – please get in touch with your suggestions [email protected]
Net Zero Commitments & Actions
• Ninja Tune is committed to being carbon neutral by the end of 2021, and carbon negative beyond that.
• We will measure our environmental impacts and emissions, continue to work on reductions, and balance our remaining impacts using tree planting, rainforest protection and other carefully chosen and audited real world actions to balance our impacts.
• Ninja Tune is working to support the whole music business including music streaming services being carbon neutral by a target date of 2026, but in any case by 2030.
Action on Scope 1, 2 & 3 emissions
Scope 1: Direct Emissions (fuels burned e.g. gas, petrol)
• Ninja Tune office gas central heating to be replaced by electric air-source heat pump - scheduled for completion by July 2021.
• No Ninja Tune owned or operated vehicles.
Scope 2: Indirect Emissions from electricity purchased
• Ninja Tune office electricity supply has been with a renewable energy supplier for many years, currently using Good Energy.
• We have 18 PV solar panels on the roof of our London office reducing the supply needed from the grid, with 6 more panels scheduled to installed during 2021.
• Ninja Tune Los Angeles office electricity comes from 100% renewable sources via the LADWP ‘Green Power’ tariff.
• Ninja Tune Berlin office electricity comes from 100% renewable sources via Vattenfall.
Scope 3: All Other Indirect Emissions (e.g. travel, waste, manufacture, distribution)
• Manufacture of physical records - mainly vinyl and CDs - reductions in footprint:
• All sleeves from sustainably sourced FSC card and paper. Many sleeves made from recycled card and paper.
• Ninja Tune stopped releasing CDs in plastic jewel cases in 2008, research shows the footprint of a plastic jewel cases is 20 times that of a card only sleeve (high manufacture footprint and difficult to recycle).
• Most of our vinyl pressings are 140g rather than 180g (with no loss in audio quality) which reduces manufacture and distribution footprint proportionally.
• Working on industry-wide inititives to encourage pressing plants to switch to renewable power supplies and reduce their emissions generally, including via the AIM Climate Action Group and the IMPALA Sustainability Task Force.
• We already balance the impact of all print and pressings with investment in tree planting, forest protection and Gold Standard offsets.
• Distribution of physical product:
• Shipping from pressing plants to distributors, air freight used only where necessary.
• Lobbying distributors for efficiencies.
• We are working on more accurate calculation on the footprint of shipping the records we sell and commit to balancing these impacts with investment in tree planting, forest protection and Gold Standard offsets.
• Sustainable recycling of record overstocks and office waste.
• Ninja Tune staff travel:
• Where possible Ninja Tune business travel is by train, and we calculate and offset our travel emissions.
• Ninja Tune subsidises train travel for staff holidays to assist staff travelling without flying.
• Emissions from streaming:
• We aim to get data re DSP power use and sources via trade bodies e.g. MERLIN
• Lobbying our web-hosting suppliers to switch to 100% renewably sourced electricity.
Make Money Matter
The global fossil fuel industry is underpinned substantially by investments from banks and pension companies.
• In 2020 we left our previous pensions provider Aegon because, after sustained lobbying, they failed to produce an environmental policy. Ninja Tune’s default employee stakeholder pension scheme is now the Sustainable Leaders scheme provided by Royal London which does not invest in fossil fuels. We are asking them for more divested schemes to be introduced. More information on switching your pension is at Make My Money Matter.
• We hold funds with Triodos Bank who invest only in sustainable projects.
• We lobby our other banking suppliers for improvements in their sustainability practices and fossil fuel divestment.
Ninja Tune devotes time and resources to non-profit initiatives to support the community around them and also to develop a dialogue with audiences on relevant social issues. From Coldcut's early partnerships with Greenpeace and others to our involvement with the Independent Music Cup, XLP/Arts Emergency, MIND, Help Refugees, and ongoing donations to organisations like Fair Fight, Extinction Rebellion and Rainforest Trust this has been in Ninja Tune's DNA since inception.
We know that reducing and offsetting our own emissions alone is not the solution to this crisis which is why we are also investing in campaigns to make changes in other ways, including:
• Ninja Tune is a co-founder of Music Declares Emergency
• Co-founder of AIM Climate Action Group.
• Ninja Tune founders Coldcut long running support for Greenpeace including performing at the Greenpeace Field at Glastonbury Festival many times, together with other Ninja Tune artists.
• Coldcut co-produced the EU funded Energy Union film and tour in 2009.
• Ninja Tune has funded various Extinction Rebellion projects including Roger Hallam's book 'Common Sence for the 21st Century' and a 40 metre 'A Flood Is Coming' banner used in the April 2019 rebellion.
• Seed funding for Transition Lab, a campaign to engage scientists in climate solutions.