DJ Seinfeld releases a new track, “Are You In?” which was made in collaboration with Korean singer-songwriter sogumm (Balming Tiger) for Hyundai’s InsterStudios video series.

The collaboration saw the two artists working together for the first time and transforming Hyundai’s latest electric vehicle model INSTER into a music studio. Here, DJ Seinfeld brings club-banging elements to the production while sogumm’s relaxed melodies and enigmatic vocals balance out the energetic beats. The two also took inspiration from the INSTER, recording sounds from different areas of the vehicle including seatbelt buckles and dashboard controls. The result is a dazzling and bouncy dance-floor filler sprinkled with a tinge of mystery. 

Speaking on the collaboration, DJ Seinfeld said, "Collaborating with artists from different genres is definitely my preference because people come with new styles and ideas, and probably a different outlook on music, but also life. You're almost guaranteed to make something that you haven't done before. For me that was super exciting... [sogumm] had a lot of energy, and I think the coolest part was definitely when the beats started coming together. It was super fun to work with her!" sogumm adds, “DJ Seinfeld is really good at working spontaneously. I think I learned a lot from him in that respect.”

"The moment we've been waiting for finally arrives, and it feels as though time has peeled away, leaving behind a mix of excitement and unfamiliarity. At this starting point, the new me and the old me stand face-to-face, each feeling like a stranger to the other. In the end, all I can do is move forward with a sincere heart. This song reflects the feelings of hope, truth, and the emotional turbulence of that new beginning." - sogumm

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